Our Story – The Conversation That Started a Movement

 

Some ideas start with a business plan. Ours started with a conversation about how absurd the digital world has become.

 

It was late one evening when we—Vincent and Nelli—found ourselves reminiscing about life before social media, before smartphones hijacked every spare second, before people started living more for likes than for real experiences.

 

We weren’t trying to start a brand. We were just two people frustrated with what the world had turned into.

 

We laughed about how people are more addicted to their phones than they’d ever admit. How “disconnecting” now feels like a radical act of rebellion. How the tech that was meant to bring us closer has, in many ways, made us more isolated, anxious, and distracted than ever.

 

And then we asked ourselves: “What if we made a brand that called this out?”

 

From a Joke to a Brand with a Mission

 

At first, it was just an idea. A joke, even.

 

“What if we made a t-shirt that said Don’t Be a Slave with a guy hunched over his phone like a factory worker?”

“What if we had a collection that celebrated the things that were actually better before—like real conversations, live concerts without phones, and the freedom of not being reachable 24/7?”

“What if we created something that wasn’t just fashion, but a conversation starter—something that makes people stop and think?”

 

But for me, it was personal.

 

When It Hits Close to Home

 

As a parent, I’ve seen digital addiction firsthand. One of my children became deeply hooked on gaming—hours lost in front of a screen, real life slowly fading into the background. It wasn’t just a phase. It was a dependency, one that affected focus, sleep, and relationships.

 

And the scary part? It wasn’t just him.

 

I started looking around and saw it everywhere—kids hypnotized by screens, teens addicted to social media validation, adults lost in endless scrolling. This wasn’t just a generational shift—it was a crisis of attention, identity, and human connection.

 

It became clear: this problem wasn’t going away. And no one was really talking about it.

 

That’s when Disc0nnected became more than an idea. It became a mission.

 

Wear the Message. Make Them Think.

 

Disc0nnected is more than a clothing brand. It’s a wake-up call. A way to laugh at the absurdity of modern digital addiction while making a statement about it.

 

Some of our designs are sarcastic. Some are nostalgic. Some are straight-up uncomfortable truths. But all of them share the same mission: to get people thinking.

 

So if you’ve ever looked at your screen time report and thought, “What the hell am I doing with my life?”—you’re one of us.

 

If you’ve ever rolled your eyes at influencers selling another useless product while pretending to be “relatable”—you get it.

 

If you miss the days when people weren’t glued to their screens and conversations didn’t get interrupted by notifications—welcome to the movement.

 

Not Anti-Tech. Just Pro-Reality.

 

Disc0nnected isn’t about rejecting technology. It’s about using it on your terms, instead of letting it use you. It’s about remembering that the best moments in life don’t happen on a screen—they happen in real life.

 

So here we are—two people who started with a conversation, turned it into a brand, and now? We’re inviting you to join us.

 

Wear it. Own it. And maybe… just maybe, put your phone down every once in a while.